In the USA and Canada, Mothers Day is a the most popular festival after Christmas and Valentines Day. It is celebrated in the second Sunday in May. People pay tribute to their mothers on the day and thank them for their constant support and love. In Canada, cards and flowers are the most commonly used methods of expressing love for moms.As Mothers Day is a festival with strong emotional value, it has been commercialised to a large extent with compelling advertising strategies in the technologically advanced country of Canada. Sale of cards breaks all records on mothers day. Many people also take their mothers out for a dinner on Mothers Day and bake special cakes for them. Mothers also get gifts and day off from kitchen by their loving children.