Вопрос 11
_____ item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
Выберите один ответ:
Advertise
Advert
Advertising agency
Advertisement
Вопрос 12
Before _____ the goods you must do a lot of market research.
Выберите один ответ:
sell
to sell
selling
sells
Вопрос 13
Marketers have _____ or anticipate a consumer need.
Выберите один ответ:
identify
identifying
to identify
identified
Вопрос 14
If a market leader _____ in increasing the size of total market, its competitors benefit.
Выберите один ответ:
succeeded
to succeed
succeeds
succeed
Вопрос 15
_____ challengers cannot use the same strategies as leaders.
Выберите один ответ:
Shop
Distribution
Market
Benefit
Вопрос 16
Collecting, analyzing and reporting data relevant to a specific marketing situation (such as proposed new product) is _____ .
Выберите один ответ:
market research
leader
research
market
Вопрос 17
A product that is sold more than all similar products is _____ .
Выберите один ответ:
leader
market
brand
market leader
Вопрос 18
Managers are also supposed to ______ employees' performance and behavior while on the job.
Выберите один ответ:
monitor
mandate
maintain
model
Вопрос 19
Although there are different ways to manage employees, all managers seek to _____ the goals that are set out by the company in advance.
Выберите один ответ:
assume
allure
arrive
achieve
Вопрос 20
What traits should an effective manager _____ ?
Выберите один ответ:
possess
exude
portray
extol