Прочитайте статью и сделайте задание помогите пожалуйста :Coca-Cola drinkers will soon be able to buy casual clothing that uses the values of the world's most popular drink . Coca-Cola is about to launch its own fashion line to reflect , the idea that "consumers feel a special relationship with Coke that relates to more than just the drinking experience " Which other brands might stretch easily and which might fail? Mars has successfully produced ice creams branded with the names of its Mars and Snickers candy bars .These are all "sweet tooth products " Couturiers such as Armani and Hugo Boss have moved into cosmetics , fragrances and spectacles -all "fashion victim products". Banks now offer insurance policies ,investments ,business advice and other financial services. One of the most successful brand -stretchers Walt Disney ,which has added merchandise , shops,books,videos ,games and theme parks to its original filmmaking .The move from making children's cartoons to other products using the same figures appears a natural development.Yet these are totally different businesses -there is little in common between making films,running shops and operating a packaged holiday business .Disney's success comes from its clear view about what its core brand values are, says one branding specialist ."Disney is about fun, entertainment ,childhood and families doing things together .Any business that deals in those values fits into the brand; All the evidence is brands stretch best when they come from a high emotional starting point .Disney has this .But packaged goods are more functional everyday brands and it could be a real challenge for Coke to move into a more experiential category such as fashion
