• Read the text below about an agency that promotes business cooperation in the EU
• For each question choose the correct answer.
Interprise
No, it isn't the word 'enterprise' spelled wrongly! Interpriseis an EU agency that encourages cross-border business cooperation. It is a like a 'dating agency' that tries to match people who are looking for love. Interprisehelps businesses to find partners in other countries to join in trading or distribution arrangements. The agency's task is to set up face-to-face meetings with business counterparts from other countries. This is how it works. The agency gets a request from a company, known as the 'host company' (like a person who hosts a party), to help it find overseas companies. The host company creates a theme, that is, to say exactly what it wants. The Agency then helps it to team up with more host companies from at least two other EU regions who are looking for similar partners. The Agency then publicizes the coming event to attract as many 'guests' (visitors) as possible, that is, companies who might be interested in partnerships with the host companies. To do this, Interpriseproduces an 'InterpriseCatalogue' in which the host companies describe themselves and say what kind of partner they are looking for, for example, 'a partner in Germany to distribute our products'. The EU covers part of the running costs of the event, up to 70,000 euros. In order to reach as many people as 40 possible, the agency works through local Chambers of Commerce, who in turn publicizes the event to their own members. Each Chamber of Commerce is expected to bring at 45 least fifteen companies. A recent Interpriseevent had 150 host companies and over 200 registered visitors.
But Interpriseis not an easy idea to 'sell'. It is not a trade fair in the usual sense. The averagetrade fair is like window-shopping: firms set out their goods, and visitors look round to see if there's anything they want. With 55 Interprise, everything is carefully arranged in advance. Foreign companies want a full programme of meetings - and with the right people. It is too early to say if Interpriseis a success, but comments from both host companies and visitors have been very positive. 'I've a pocketful of business cards and have made several useful contacts.' 'Great! We have met some firms that are really interested in becoming distributors.' Of course, they might have made useful contacts at an ordinary trade fair, except that it would have been 70 only by chance.
1. What is Interprise?
A another word for'enterprise'
B a dating agency
C a way of matching companies
Answer:
2. The purpose of an Interpriseevent is to
A buy and sell products.
B meet others with similar interests.
C travel to other countries.
Answer:
3.Interprisecatalogues are distributed
A during an Interpriseevent.
B after an Interpriseevent.
C before an Interprise event.
Answer:
4. The role of Chambers of Commerce is to
A welcome visitors to the event.
B find the host companies.
C organize the Interpriseevent.
Answer:
5. An Interpriseevent is different from a trade fair because
A people meet face to face.
B meetings are planned before the event.
C the EU pays for part of the running costs.
Answer:
6. Host companies are happy with an Interpriseevent if they have
A made useful contacts.
B promoted their business.
C distributedtheirproduct.
Answer: