"Gloria Jeans" is a Russian company specializing in the production and trade of clothes, footwear and accessories for children under 14 and young people (up to about 35 years old), under the brands "Gloria Jeans" and "Gee Jay". The company was founded in 1988 by Vladimir Melnikov. As of the end of 2015, the company operates more than 500 stores located in Russia, Ukraine, Georgia and Belarus [2] [3]. Gloria Jeans - the only clothing brand in the list of fifty Russian brands, whose sales exceed 5 billion rubles a year (according to Forbes). In 2001, Gee Jay became the "Brand of the Year" in the category "Clothing".