There are many opinions about advertising. Every week many hundreds of
thousands advertisements appear for the first time. We face with ads
everywhere: on TV when interesting films and TV shows are interrupted all the
time, in newspapers, in the streets. This problem has pros and cons. Very often
they don’t quite tell the truth about the products they are advertising. In a
TV commercial the advertiser is trying to persuade you to go out and buy
something. He wants to make you feel that you really must have it.
There is a number of different
ways of doing this:
1.The snob effect. You’re told that the product is most exclusive and
of course rather expensive. Only the best people use it.
2. The scientific effect. A serious looking man with glasses and a
white coat, possibly a doctor or a professor, tells you about the advantages of
the product.
3.The words-and-music effect. The name of the product is repeated over
and over again, put into a rhyme and sung several times, in the hope that you
won’t forget it.
4. The ha-ha effect. The advertiser tries to make you laugh by showing
people or cartoon figures in funny situations.
5. The VIP effect. Well-known people, like actors or football players
are shown using the product.
As a rule they don’t inform us about the product’s defects, they put
some kind of pressure on consumers. There is the amount of advertising on
TV and it annoys TV viewers. There are
often commercial interruptions. But we can’t
mention only negative features. Advertisers also help us to be informed
about a great variety of goods on the market and to choose the one up to your
taste and pocket. With their help we can find some new products. Every person
has an opportunity to choose, to try something new, to compare and make our own
conclusions. Why not?