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There was just one problem: it was not a realistic plan to reverse the region*s poor performance." My plan was accapted, but it was overly optimistic and not as demanding in cutting costs," reccaled Komisarjevskiy , author of the forthcoming book.The power of reputation. " I didn*t undestand the relationship that needed to exist between me and my locat managers. I didn*t create a sprint of trust and shared commitment.