1. The world's most important company needs a new mega hit/smash.
2. The new version of the iPhone is believed to be introduced next month.
или можно короче
The new iPhone is believed to be introduced next month.
3. Until then the company will probably face a further fall in revenue.
4. Apple Watch marks its first anniversary of its market presence.
5. The firm can sell content and services.
6. The worst-kept secret is working on an electric car.
7. Investors believe the firm can make new technologies popular.