НУЖЕН ГРАМОТНЫЙ ПЕРЕВОД, заранее спасибо! How Prices are Determined The discussion about supply, demand, and pricing is an important part of microeconomics. It il-lustrates the fact that prices are not determined by sellers. Rather, they are determined by buyers and sellers negotiating in the marketplace. A seller may want to receive $10 a pound for fish, but the quantity demanded at that price may be quite low. The lower the price the fisherman can charge, the higher the quantity demanded is likely to be. Many more people can and will buy fish at $1 a pound than at $10 a pound. How is a price determined that is acceptable to both buyers and sellers? The answer is found in the economic concepts of supply and demand.