The picture, that is presented, shows us a legendary person of Russian folks - Santa Claus. In Russia this person is called 'Djed Moroz'. These two characters are opposite.
The action on this picture takes place somewhere in Russia in wintertime. The action itself means a celebrating of a New Year. The person on this picture has an unusual appearance - he is a little obesed, his nose is red and he wears a white beard.
Personally, I liked the picture very much, because it reminds me of New Year.