GET IT RIGHT stress in word families • Underline the stressed syllable in this word family. Be careful - the stress is different on one of the words: product production producer Talk in small groups. 1 Are there any products that you have bought recently a because of the ads? ... b in spite of the ads? 2 Have you bought something recently that wasn't as good as the advertisement made you think? 3 Are there any ads that make you not want to ever buy the product? Why do they have this effect on you? 4 Do you think people should be allowed to advertise the following? Why (not)? • alcoholic drinks expensive children's toys • junk food political parties 5 How successful do you think the following forms of marketing are? cold-calling leaflets / brochures in your mailbox junk e-mails • website pop-ups sports sponsorships 6 Think of ads and commercials that use the following to sell a product: a celebrity an authority (eg, a doctor) a catchy song something free • humor • a good slogan a story . animals or nature