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41. Complete this text with the forms of the adjectives in brackets.
The hotel industry is challenging. The latest trend is for (1 small) smaller, (2 stylish) more stylish hotels with no more than 100 rooms. These hotels are investing in (3 attractive) more attractive designs, (4 comfortable) more comfortable furniture, and more personal service than the (5 big) bigger hotels.
Some, targeting business customers, are offering (6 good) better value for money and more up-to-date technology. Among the new hotels starting up in London, the one with the (7 low) lowest prices is the Orion, advertised at £59 per night.
At the luxury end of the market, the (8 expensive) most expensive is the Seven Stars Hotel with rooms priced at £195 per night. But with no swimming pools or large function rooms to maintain, these small hotels can expect to be (9 profitable) more profitable without charging (10 high) higher than average price.
42. Choose the correct words in italics in each sentence.
1. The US has a bigger/more bigger market than France.
2. This dress is more cheaper/cheaper than that.
3. There aren’t as many designers in London than/
as in Paris
4. This year’s designs are prettier/more pretty than last year.
5. John Galliano is one of greatest/the greatest designers in the British fashion industry.
6. I think Stella is most talented/more talented than Susan.
7. Susan is less creative/the least creative of the group.
8. The quality of the clothes in the stores is worse/worst than ever before.
9. The price in France is the same as/than in the UK.
10. The price in the US is lower/the lower than in the UK.
43. Complete the text using the comparative or superlative form of the adjective in brackets.
Giorgio Armani, founder of the Armani Group, agrees that the last year has been the (1 bad) worst for many years for fashion and luxury goods companies. When the economy is down, people don’t want to spend money. Now, things are slowly getting (2 good) better , and customers are becoming (3 optimistic) more optimistic , but they are (4 careful) more careful about what they buy than they were before. Quality and value for money are becoming (5 important) more important and it is (6 hard) harder for companies to sell something just because it has a designer label. People expect luxury goods to last (7 long) longer than other goods. Consumers are (8 interested) less interested in fashion in design than ever
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