Supermarket is another place visited by our family, where we buy goods. Usually we come there in order to save some money and buy products on sale or with special discounts. And now I realize that this marketing strategy works ideally as there has never been a situation when we left the shop only with cheap products. The assortment is so various that you can not pass by something tasty. Also supermarkets have one more outweighing benefit: you are allowed to choose the item by yourself. It is very valuable especially for mothers with infants, as they wish to buy fresh products for their kids, especially the dairy ones, and they are able to choose the items with the latest expiry date.